Trending Naturally July 2024

Welcome to #TrendingNaturally, a roundup of the hottest natural trends in the industry.

As consumers ditch the heavy makeup and look to embrace a fresh, natural look this summer, this season is all about prioritising healthy, glowing skin and lips. We’ll also be diving deep into the world of trending ingredients, from the age-old wisdom of turmeric to the rising star yuzu oil, all the way to the science-backed benefits of probiotics in skincare routines.

Keep reading to discover how you can incorporate these trends into your beauty and personal care formulations…

Lip care becomes a top priority in beauty and personal care

The spotlight on Hailey Bieber’s phone case with a built-in lip gloss holder is just one example of how keeping our lips healthy and kissable has become a top priority. The shift from heavy makeup to the “no-makeup makeup” look has brought a renewed focus on dewy skin and natural-looking lips, emphasising treating lips with the same care as the rest of our skin, recognising their unique needs.

Lips are more delicate than other facial skin, lacking oil glands and having fewer layers, which makes them prone to dryness and damage. A proper lip care routine is crucial for maintaining healthy lips and avoiding harsh chemicals and synthetic ingredients that can dry out the lips is essential. Instead, brands should formulate with natural ingredients that offer nourishment without irritation.

This offers an opportunity for brands to create lip masks for deep hydration and gentle lip scrubs to exfoliate dead skin cells. The trend of “skinification” in makeup means there are now more options than ever and is an opportunity for the creation of lip tints, glosses, and pigmented oils that combine lip care with a touch of colour.

To learn more about how to formulate amazing, natural lip products that resonate with consumers, read our full blog now.

Turmeric market set to grow at a 9.4% CAGR to reach $165.7 million by 2032

There is a growing trend in searches for turmeric and turmeric soap, and according to Transparency Market Research, the global turmeric oleoresin market valued at over $68.1 million in 2022 and expected to grow at a 9.4% CAGR, reaching a value of over $165.7 million by 2032. This indicates a rising interest in natural beauty products with potential skin benefits.

Turmeric used for centuries in traditional Indian medicine, Ayurveda, is known for its medicinal properties and possesses anti-inflammatory and antioxidant characteristics, which can promote skin health.

The growing interest in turmeric and turmeric soap opens up opportunities for beauty and personal care brands to create and market new products featuring turmeric. These products can appeal to consumers seeking natural beauty solutions or addressing specific skin issues such as acne or hyperpigmentation.

Demand for yuzu oil rapidly on the rise

According to Fact.MR, Zion Market Research, the global citrus oil market is projected to grow at a CAGR of around 4.5% to 5.1% between 2023 and 2033, reaching a valuation of $14.42 billion by 2033. This not only indicates a growing consumer preference for natural ingredients in various applications, including skincare, but allows new ingredients, such as yuzu oil, to emerge.

The demand for yuzu oil is on the rise, particularly in North America and Europe. This surge is fuelled by the growing interest in natural skincare and the effectiveness of Vitamin C for achieving a healthy glow. Beauty brands can recognise this trend and incorporate yuzu oil into various skincare products, from cleansers and serums to moisturisers and masks.

Yuzu oil goes beyond just Vitamin C. It contains citric acid, which gently exfoliates, promoting cell turnover and brightening the complexion, and additionally possesses potential anti-inflammatory properties, along with a refreshing citrusy aroma.

With its impressive list of benefits and unique properties, yuzu oil is poised to become a mainstay in the skincare industry. As consumers continue to seek natural and effective solutions for achieving radiant skin, yuzu oil is likely to gain even wider recognition and use.

Probiotic cosmetics market is booming

In 2017, the global market for probiotic cosmetic products was valued at $1.54 billion and is anticipated to grow by $560.72 million from 2022 to 2027, with an estimated CAGR of 5.32% over this period.

One key driver is the trend towards premiumisation, fuelled by continuous product innovation and brand efforts to expand product lines. This aligns with the growing wellness industry, which is witnessing a rise in demand for professional-grade probiotic cosmetic products and offers brands an opportunity by creating a larger consumer base, whilst increasing the popularity of organic and natural beauty products containing probiotics.

Another significant factor driving market growth is the escalating demand for natural and organic beauty products containing probiotics. This surge is fuelled by a global rise in health consciousness, with consumers actively seeking natural alternatives for their skincare routines. This trend is particularly strong among environmentally conscious individuals who prioritise overall health and wellness in their lifestyles. Additionally, the preference for natural ingredients come from concerns about the environmental impact of traditional cosmetic production processes and potential adverse effects of synthetic chemicals often found in these products.

O&3 Thoughts…

The focus on natural beauty is undeniable. From lip care routines to the exploration of powerful ingredients like turmeric and yuzu oil, the industry is responding to a consumer desire for products that are kind to their skin and the environment. The rise of probiotic cosmetics further emphasises this, offering solutions that promote overall well-being and cater to a health-conscious audience. As consumers continue to seek natural alternatives, the future of beauty and personal care looks promising for brands that are incorporating this into their product lines and formulations.