From addressing skin concerns like acne, rosacea, and premature aging to seeking safer and more sustainable deodorant alternatives, the demand for natural beauty and personal care products continues to surge.
The natural beauty movement is more than just a passing trend. It represents a fundamental shift in consumer preferences and priorities. As awareness of the potential risks associated with synthetic ingredients grows, brands that embrace transparency, sustainability, and the power of nature-derived ingredients are well-positioned to thrive in this rapidly evolving market.
Join us today as we explore the latest natural ingredients taking the industry by storm, offering innovative solutions that cater to the needs of today’s health and eco-conscious consumers…
Nature’s Alternative to Salicylic Acid for Acne
With summer approaching, sunshine and beach days can often come with unwelcome breakouts. Some sunscreens, while crucial for protecting the skin, can clog pores due to heavier ingredients, while hotter temperatures and humidity can also trigger the oil glands to go into overdrive. Increased outdoor activity, while great for overall health, can also mean more exposure to dirt, sweat, and pollutants that can irritate the skin and clog pores.
However, for consumers increasingly looking to ditch harsh chemicals and embrace the power of nature for treating breakouts, Tea Tree Oil is emerging as a natural alternative to salicylic acid in acne treatments.
Both salicylic acid and Tea Tree Oil have anti-inflammatory and antimicrobial properties that can help reduce redness, swelling, and acne formation. Salicylic acid is a beta hydroxy acid that exfoliates and penetrates pores to dissolve excess oil and dead skin cells and Tea Tree Oil also has mild exfoliating properties, unclogging pores and killing acne-causing bacteria like Propionibacterium acnes.
They can both regulate oil production and are non-comedogenic, making them suitable for acne-prone skin.
By effectively treating acne lesions, both salicylic acid and Tea Tree Oil can help prevent the formation of acne scars, as they reduce the likelihood of inflammatory acne lesions leaving behind permanent marks on the skin.
Tea Tree Oil demonstrates effectiveness against mild to moderate acne, offering a gentler alternative for those with sensitive skin. However, consulting a dermatologist for personalised advice is always recommended.
Natural ‘Prejuvenation’
The “prejuvenation” or preventative aging movement has been gaining significant momentum, particularly among Gen Z consumers.
A study by NielsenIQ found that 62% of Gen Z consumers are actively seeking out skincare products that promise anti-ageing benefits, while a survey by A.T. Kearney, 80% of Gen Z respondents indicated that they are willing to pay more for products with natural and sustainable ingredients.
This generation is proactively taking steps to delay the visible signs of aging before they even appear. Rather than waiting to address wrinkles and age spots reactively, Gen Z are embracing a preventative approach to maintain a youthful appearance for as long as possible.
Gen Z is highly educated and conscious about skincare, thanks to the wealth of information available online. They understand the impact of environmental factors, such as pollution and UV exposure, on premature ageing and are taking proactive measures to counteract these effects.
One of the standout aspects of the preventative aging trend among Gen Z is the emphasis on natural ingredients. Some of the most popular natural oil ingredients in preventative ageing products include:
Rich in vitamin C and essential fatty acids, rosehip seed oil is renowned for its ability to promote collagen production, improve skin elasticity, and reduce the appearance of fine lines and wrinkles.
Packed with antioxidants and oleic acid, marula oil is known for its hydrating and nourishing properties, making it an excellent choice for maintaining a youthful complexion.
Valued for its high vitamin E content, argan oil is often touted for its ability to protect the skin from environmental stressors and promote a radiant, youthful glow.
Rich in omega-7 fatty acids and vitamin C, sea buckthorn oil is lauded for its ability to support skin regeneration and reduce the appearance of age spots and hyperpigmentation.
The preventative ageing trend among Gen Z presents significant opportunities for skincare brands. Developing targeted product lines that cater to this demographic’s desire for natural and effective anti-ageing solutions can help brands establish a strong foothold in this rapidly growing market segment. Incorporating natural oil ingredients and emphasising their preventative benefits can resonate strongly with this conscious and proactive generation.
A Natural Solution for Rosacea, Psoriasis and Acne Scars
The latest trend taking TikTok by storm is Tamanu Oil, for its potential to soothe common skin concerns.
The viral trend of Tamanu Oil on TikTok, with #tamanuoil accumulating 387.5 million views overall, (4.6 million in the last day alone) is expected to contribute significantly to the market growth in the coming years.
According to a report by Grand View Research, the global Tamanu Oil market size was estimated to be around $20 million in 2021, with the report projecting the market to grow at a compound annual growth rate (CAGR) of around 5.2% from 2022 to 2030.
Calophyllic acid, a key component of Tamanu Oil, possesses anti-inflammatory properties. This translates to potentially calmer skin, offering relief for those struggling with rosacea and psoriasis flare-ups. On TikTok, many users are sharing their experiences using the oil to manage these conditions and is gaining a reputation for minimising the appearance of acne scars.
Fans claim it promotes healthy skin cell turnover, which may help scars fade over time and its antibacterial properties could be beneficial for those with acne breakouts or minor cuts, potentially aiding in the recovery process.
Whole Body Deodorant
In recent years, there has been a growing consumer demand for natural and clean personal care products, including deodorants. This shift is driven by increasing awareness of the potential health and environmental impacts of synthetic ingredients found in many conventional deodorants, such as aluminium compounds, parabens, and phthalates.
Some of our favourite brands include Awake Organics, Casida, Hume, Akt, and Fussy, emerging in the natural deodorant space, offering aluminium-free and plant-based formulations that cater to eco-conscious consumers seeking safer and more sustainable alternatives.
One of the key trends in the natural deodorant market is the emphasis on ingredient transparency and clean labels. Consumers are increasingly scrutinising product labels and seeking deodorants with minimal, recognisable, and ethically sourced ingredients.
These brands pride themselves on using simple, plant-derived ingredients, such as Coconut Oil, Shea Butter, and Essential Oils, while avoiding synthetic fragrances, preservatives, and other controversial additives.
While traditional deodorants primarily target underarm odour, these brands focus on full body deodorant products. These formulations are designed to provide all-over odour protection and freshness, catering to active individuals and those seeking a more comprehensive solution.
In addition to natural ingredients, these deodorant brands are also embracing sustainable and ethical practices throughout their supply chains. This includes using eco-friendly packaging, supporting fair trade and cruelty-free initiatives, and minimising their carbon footprint.
The natural deodorant market is expected to continue its upward trajectory as consumer demand for clean and sustainable personal care products grows, offering brands the opportunity to innovate with advanced natural formulations, sustainable practices, and customisation options to meet the evolving needs of health-conscious and eco-friendly consumers.
By harnessing the efficacy of natural oils and ingredients in formulations, brands can offer innovative solutions that not only cater to consumers’ desire for safer and more environmentally friendly products but also deliver impressive results. As these trends continues to gain momentum, brands that prioritise clean formulations, ethical sourcing, and eco-friendly practices will undoubtedly capture the loyalty of conscious consumers seeking a harmonious balance between efficacy and sustainability.
Please note that the views/opinions expressed in this blog are solely our own. It is the responsibility of our clients to conduct the necessary testing to substantiate any claims and ensure compliance with industry standards for every ingredient. We will not accept any liability for claims made based on our content.
This year, the industry was shaped by evolving consumer demands, increasing transparency, and deeper commitments to environmental and social responsibility.
