Welcome to #TrendingNaurally, a roundup of the hottest natural trends in the industry.
The beauty industry is undergoing a fascinating shift. Today’s focus is on science-backed formulas that empower users to achieve their desired results. This trend, known as “biohacking beauty,” blends technology with skincare and regular people are embracing innovative ingredients and tools to get the most out of their beauty routines. This report explores this exciting trend, delving into the popular ingredients and practices that are changing the beauty and personal care scene, as well as the latest TikTok trends.
Scientists Discover Potential of Lavender Oil for Eczema
Atopic dermatitis, a common form of eczema, is a prevalent skin condition characterised by itching and inflammation. Current treatments such as steroids and immunosuppressants focus on managing symptoms rather than addressing the root cause. Although they can be effective, new FDA-approved medications exist, but their high cost highlights the need for accessible and affordable solutions. As we explored in a previous blog, natural oils offer a promising avenue for creating eczema skincare products that provide relief and comfort.
Recent research published in a leading scientific journal has uncovered promising results for the use of lavender oil in managing the symptoms of eczema. Researchers employed a sophisticated cell-based approach, eliminating the need for initial animal testing or human trials. Lavender essential oils have traditionally been used for their calming and itch-soothing properties. Their widespread availability, affordability, and eco-friendly nature make them an attractive potential treatment for atopic dermatitis.
The study, published in PLOS One, specifically highlights the potential benefits of Lavandula Angustifolia to alleviate symptoms of atopic dermatitis. It aimed to understand how lavender oil might influence the biological processes underlying eczema flare-ups. The results demonstrated potent anti-eczema effects and a reduction in a molecule (Artemin) linked to heightened skin sensitivity and itch.
The results suggest that the compounds in lavender essential oil might suppress eczema by targeting a specific receptor in the skin (aromatic hydrocarbon receptor) that plays a crucial role in triggering the eczema response to environmental irritants.
While this study offers exciting possibilities for using lavender oil, particularly linalyl acetate, for eczema relief, further research is needed to determine optimal concentrations for best results, and it is important to consult with a professional before incorporating it into formulations.
Skin Streaming: Less is More for Glowing Skin
The beauty world is witnessing a shift towards simplicity with the rise of “skin streaming.” This trend avoids the elaborate, multi-step routines for a streamlined approach, focusing on essential products that deliver real results. Skin streaming prioritises quality over quantity, saving consumers money and potentially reducing irritation.
This trend resonates for several reasons. Firstly, ever-growing costs and busy schedules make a simpler routine more appealing. Streamlining eliminates the need to constantly purchase and experiment with a barrage of products.
Secondly, less can be more, particularly for sensitive skin. Layering numerous products can disrupt the skin’s natural barrier, leading to flare-ups, and skin streaming minimises this risk, allowing the skin to breathe and function optimally.
The core elements of a skin streaming routine remain constant: a gentle cleanser to remove impurities without stripping the skin, a moisturiser to hydrate and plump, and a sunscreen to provide essential protection.
Beyond these essentials, targeted serums with potent natural ingredients can be incorporated to address specific concerns. However, the key is to choose high-performance products and avoid overloading the skin.
Skin streaming is a response to the overwhelming world of skincare. By focussing on core principles and streamlining the routine, people feel they can achieve healthy, glowing skin without breaking the bank or compromising their skin’s health.
For brands, this could mean an opportunity to develop multi-tasking products, emphasise ingredient quality, and catering to sensitive skin. However, brands will need to educate consumers on the benefits of this approach and stand out in a crowded market for core cleanser, moisturiser, and sunscreen products.
Sunscreen All Year Round
Consumers are increasingly aware that sun protection isn’t just for summer. Sun damage can occur throughout the year, regardless of the season or weather conditions because UVA rays, which account for most of the sun’s rays that reach the skin, can penetrate clouds and windows.
Sun exposure can lead to skin damage, premature ageing, and even skin cancer but according to the Skin Cancer Foundation, using sunscreen with an SPF of 15 or higher can reduce the risk of developing squamous cell carcinoma, a type of skin cancer by 40%, and reduce the risk of developing melanoma by 50%.
So, dermatologists recommend wearing sunscreen every day, even in winter, and this presents a growing market for brands to create sunscreens that cater to daily use, across various skin types and activities.
However, not everyone has the same skin type. To cater to this diversity, formulators should offer a range of textures. Lightweight, oil-free lotions are ideal for those with oily or acne-prone skin, while richer creams address the needs of dry skin. Gels can provide a refreshing option for all skin types, ensuring a comfortable daily wear experience and consumers with darker skin tones may be looking for effective protection without a heavy, white cast.
Active individuals require sun protection that keeps up with their lifestyle so developing water-resistant formulas that withstand sweat and water exposure is key in this case. Consider incorporating ingredients that maintain efficacy even during physical activity, ensuring continuous protection throughout the day.
Environmentally conscious consumers often seek products that contain reef-safe alternatives to traditional sunscreen ingredients. And those with sensitive skin require soothing and hypoallergenic ingredients, antioxidants for added protection against free radical damage.
By formulating sunscreens that address these evolving needs, you can create products that resonate with a wider audience and promote daily sun protection throughout the year.
Global Jojoba Oil Market to Reach $207.5 Million by 2030
The jojoba oil market is experiencing a surge in popularity, driven by consumer demand for natural and sustainable ingredients in cosmetics and personal care products. In 2022, the worldwide jojoba oil market was worth $125.1 million, and is projected to hit $207.5 million by 2030, with a compound annual growth rate of 7.5% over this period.
This is down to several factors. Firstly, jojoba oil’s unique chemical structure mimics the natural sebum produced by human skin. This makes it a great ingredient in skincare, particularly for moisturisers, cleansers, and sunscreens. Its ability to balance oil production and fight inflammation makes it suitable for all skin types, including acne-prone skin.
Jojoba oil can also be incorporated into makeup formulations, primarily in foundations and lipsticks, as it creates a lightweight, blendable texture that nourishes the skin.
In haircare, it is a popular choice for conditioners and hair masks, promoting shine and manageability, with antifungal properties that benefit scalp health as well.
As environmental consciousness rises, sustainable sourcing practices are becoming increasingly crucial in the jojoba oil market. Consumers are looking for jojoba oil derived from farms employing water conservation techniques and responsible harvesting methods. Certifications like USDA Organic and Fairtrade International are gaining traction, allowing consumers to make informed choices that align with their values.
Trending on TikTok
Every month, we meticulously select some of the best performing TikTok hashtags showcasing natural ingredients, empowering your brand to connect with an expanded demographic of consumers.
This month’s focus is on fragrances, with #perfume ranking second in Beauty & Personal Care. Additionally, #fragrancetok and #perfumetok are predicted to trend within the next week.
And despite #lipstick and #collagen slipping down the list, they are also both anticipated to trend within the upcoming week.
However, topping the Beauty & Personal Care category is #curlyhair, a featured hashtag by TikTok, boasting an impressive 37 million views and counting.
O&3 Thoughts
Beauty and personal care is blossoming, with a focus on harnessing nature’s power. Biohacking beauty takes centre stage, with science-backed ingredients unlocking targeted results, while skin minimalism thrives through “skin streaming,” simplifying routines with high-performance essentials. Jojoba oil’s natural versatility fuels its market surge and daily sun protection becomes non-negotiable, with innovative formulas catering to every skin type and lifestyle. This natural, simple, and scientifically driven approach paves the way for a future where a healthy glow is beautiful, natural, and sustainable.
Please note that the views/opinions expressed in this blog are solely our own. It is the responsibility of our clients to conduct the necessary testing to substantiate any claims and ensure compliance with industry standards for every ingredient. We will not accept any liability for claims made based on our content.
This year, the industry was shaped by evolving consumer demands, increasing transparency, and deeper commitments to environmental and social responsibility.
