Welcome to #TrendingNaurally, a roundup of the hottest natural trends in the industry.
The demand for natural ingredients extends beyond “organic” labels. It’s about seeking transparency, ethical sourcing, and minimal processing. Consumers want to know the story behind their products, from seed to shelf. So, join us as we explore some of the current trends behind this shift and why the natural cosmetics market is predicted to reach $79.6 billion by 2033, up from $46.06 billion in 2022.
Pamela Anderson Sparks Soaring Interest in Natural Skincare
Skincare is the new makeup and natural ingredients are taking centre stage. This shift towards embracing natural beauty aligns perfectly with the growing consumer consciousness about sustainability, ethics, and the power of healthy skin. Pamela Anderson, synonymous with glamorous makeup, is making a powerful statement by going makeup-free and embracing her natural beauty is at the forefront of the movement, recently acquiring vegan and cruelty-free skincare brand, Sonsie Skin.
However, Anderson’s decision to go makeup-free isn’t just a personal choice, it’s a statement. At 56, she’s defying conventional beauty standards by revealing her natural glow, proving that true radiance comes from within (and a good skincare routine!). Her “less is more” regime resonates with a generation increasingly disillusioned with unrealistic beauty ideals and seeking healthier alternatives.
Anderson’s acquisition of Sonsie also further emphasises her commitment to natural beauty and the brand’s philosophy aligns with her newfound approach, offering high-quality, plant-based formulas free from harsh chemicals and animal cruelty.
But it’s not just Pamela Anderson, other celebrities such as Millie Bobby Brown and Alicia Keys have similarly embraced makeup-free looks, normalising this trend. And this isn’t just a celebrity fad; it’s a cultural shift. The demand for natural skincare is surging, with Future Markets Insights showing the global market is expected to reach $29.4 billion by 2027 up from $18.25 billion. in 2022, indicating sustained consumer interest in natural ingredients and healthier approaches to beauty.
Nutricosmetics Market Predicted to Reach USD 11.91 Billion by 2028, with a CAGR of 8.05%
According to Mordor Intelligence, nutricosmetics, a blend of nutrition and cosmetics, is predicted to reach $11.91 billion by 2028 up from $8.09 billion in 2023, fuelled by consumers who crave natural wellness and beauty solutions, and convenient ways to nourish their skin and hair from within.
Natural ingredients are the heart of this surge, offering effective beauty benefits and aligning with the rising demand for clean, sustainable alternatives. From green tea’s antioxidants to marine collagen’s skin support, natural products can provide powerful tools for inner and outer beauty.
This comes from consumers seeking natural approaches, moving beyond quick fixes to nourish their bodies from within for long-term beauty. And convenience is key, with nutricosmetics often coming in easy-to-consume formats such as gummies or shots. Finally, the ability to personalise formulations to individual needs further increases the appeal.
However, success demands more than just natural ingredients. Efficacy is paramount, driving brands to invest in clinical trials and collaborate with healthcare professionals. Personalisation and customisation are important, offering tailored solutions based on individual needs and formulations, but here are some of our favourite oils to incorporate into nutricosmetic products:
Particularly good for the skin, and rich in omega-3, 6, 7, and 9 fatty acids, vitamins A, C, and E, and carotenoids, this oil promotes skin elasticity, reduces wrinkles, and improves hydration.
Rich in antioxidants and essential fatty acids, Kalahari Melon Seed Oil is known for its anti-ageing benefits.
In nutricosmetics, sustainability and transparency are crucial, requiring eco-friendly packaging, ethically sourced ingredients, and transparent supply chains. That’s why, at O&3, we offer transparency in every drop, empowering brands to create products that achieve lasting beauty through natural nourishment from within.
Nature’s Alternative to Retinol
Bakuchiol is emerging as a natural alternative to retinol in anti-ageing products, as while retinol delivers results, its potential for irritation steers many consumers away. Bakuchiol offers a gentler alternative, mimicking retinol’s ability to reduce wrinkles and improve skin texture and its antioxidant and anti-inflammatory properties provide further benefits, making it suitable for even the most sensitive skin.
This gentle yet effective approach resonates with the growing demand for natural and sustainable skincare solutions and the bakuchiol market is predicted by Global Newswire to reach $16.3 million by 2033, from $5.31 million in 2023. So, it may be worth incorporating bakuchiol into products, including combination formulas with other complementary ingredients and targeted solutions for specific concerns.
Refined Bakuchiol and Cold Pressed Bakuchiol both offer a natural and gentle alternative to traditional anti-ageing ingredients, with the rise in demand reflecting a broader trend towards clean and sustainable skincare.
Ayurvedic Beauty Goes Global
Originating in India over 5,000 years ago, Ayurvedic Beauty is a natural system of health and wellbeing, captivating consumers with its natural, personalised approach to beauty. It is becoming increasingly popular as brands such as Puig’s Kama Ayurveda are at the forefront of bringing it into the global mainstream.
Ayurveda views beauty as an outward reflection of inner balance. Instead of focusing solely on surface-level solutions, it delves deeper, identifying individual “doshas” – mind-body constitutions – and tailoring treatments accordingly. This personalised approach resonates with consumers seeking authenticity and efficacy beyond generic products.
There are several factors are fuelling the rise of Ayurvedic beauty. Firstly, the growing demand for natural ingredients and sustainable practices aligns with herbal remedies and plant-based formulations. Additionally, consumers are increasingly seeking wellness solutions that address mind, body, and spirit – Ayurveda’s core philosophy.
Puig’s acquisition of Kama Ayurveda in 2017 marked a significant milestone in bringing Ayurveda to a wider audience. Kama Ayurveda, founded in 1992, practice Ayurveda, using traditional recipes and ethically sourced ingredients. Their success comes from bridging the gap between ancient wisdom and modern sensibilities. Their elegant packaging and contemporary formulations make their products accessible to a global audience without compromising their heritage.
Puig’s resources and expertise are further amplifying Kama Ayurveda’s reach. By leveraging their global distribution network and marketing know-how, they are introducing the brand and its philosophy to new markets, educating consumers about Ayurveda’s benefits. This collaboration highlights the power of merging traditional wisdom with modern business to bring ancient solutions to a contemporary audience.
O&3 Thoughts
The demand for natural ingredients is reshaping industries, with consumers resonating with brands that prioritise natural ingredients and sustainable practices. This reflects a desire for authenticity, sustainability, and a return to simpler things, where consumers, hyper-connected and aware of global issues, are leading the charge. They seek products that align with their values – products that nourish their bodies and the planet, but this isn’t just about trends, it is about taking personal responsibility and making a statement through their choices. Brands that embrace this shift understand the power of genuine connection and the growing desire for a healthier, more sustainable future.
Why O&3?
We believe in a world where every choice we make, no matter how small, has the potential to create a ripple of positive change. At O&3 we want to embrace this journey of ethical consumption together with our partners and consumers, hand in hand, and work towards a brighter, more loving future, one ethical choice at a time.
Please note that the views/opinions expressed in this blog are solely our own. It is the responsibility of our clients to conduct the necessary testing to substantiate any claims and ensure compliance with industry standards for every ingredient. We will not accept any liability for claims made based on our content.
This year, the industry was shaped by evolving consumer demands, increasing transparency, and deeper commitments to environmental and social responsibility.
