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Inclusive beauty: Taking PRIDE in being comfortable in your own skin
At O&3, we support pride and kindness always. Our purpose is to source natural ingredients that are just as kind to people’s skin as they are to the environment, helping our clients to develop unique, innovative, and inclusive products that resonate with diverse consumer groups.
As we enter the vibrant and empowering month of June, we are reminded of the importance of celebrating diversity, love and equality during Pride Month.
This annual celebration not only honours the LGBTQ+ community, but also serves as a powerful reminder for everyone to embrace their true selves by expressing their individuality, being kinder to themselves, and being accepting of all other humans.
In this blog, we will explore the connection between cosmetics and personal care products and Pride Month, highlighting how nurturing your skin with natural ingredients can be a beautiful act of self-love, self-expression, and self-preservation.
How do natural oil ingredients play a part in all of this?
There shouldn’t be a one size fits all approach to cosmetic and haircare product formulations. Natural oils are valuable ingredients in all cosmetic & personal care products and their versatility contributes to inclusivity. Incorporating natural oils in products can cater to a wider audience by providing options suitable for various ethnicities, ages, genders, skin, hair and body types.
Nurturing your skin with natural ingredients can be a beautiful act of self-love, self-expression, and self-preservation.
What are the best oils for inclusive products?
Whether you’re formulating cleansers, toners, moisturisers, sunscreens, or other skincare essentials, with over 950 natural ingredients at O&3, we provide a wide range of products suited to individual skincare requirements. Let’s explore some diverse and interesting oils, perfect for consumers who want to express their individuality:
Marula Oil
O&3’s Marula Oil is rich in antioxidants, including vitamin C and E, which help protect the skin from environmental damage. It also contains fatty acids that nourish and moisturise the skin, leaving it soft and supple. Marula oil absorbs quickly without a greasy residue and can help improve skin elasticity.
Sacha Inchi Oil
O&3’s Sacha Inchi Oil is ideal for dry or dehydrated skin as it is high in omega-3 fatty acids, which helps to strengthen the skin barrier and lock in moisture. It contains vitamin E and antioxidants, which combat free radicals and promote a youthful complexion. Sacha Inchi oil is lightweight and easily absorbed, leaving the skin hydrated and glowing.
Prickly Pear Seed Oil
O&3’s Prickly Pear Seed Oil is known for its exceptional hydrating properties. It contains vitamin E, which helps repair and protect the skin from damage. The high concentration of essential fatty acids in prickly pear seed oil promotes cell regeneration, reduces inflammation, and improves skin elasticity. It is suitable for all skin types, including sensitive and mature skin.
Baobab Oil
O&3’s Boabab Oil helps nourish and revitalize the skin with its rich blend of vitamins A, D, E, and F. It deeply moisturises without clogging pores, making it suitable for both dry and oily skin types. Baobab oil also promotes collagen production, which helps improve skin elasticity and reduce the appearance of fine lines and wrinkles.
Tamanu Oil
O&3’s Tamanu Oil is renowned for its healing and soothing properties. It has anti-inflammatory and antimicrobial properties, making it beneficial for acne-prone and irritated skin. Tamanu oil also helps promote skin regeneration, fade scars, and improve the overall complexion.
Sea Buckthorn Oil
O&3’s Sea Buckthorn Oil is rich in vitamins A, C, and E, sea buckthorn oil promotes skin hydration and nourishment. It helps reduce inflammation, supports collagen production, and protects against free radicals, making it beneficial for dry or mature skin. Sea buckthorn oil also aids in healing damaged skin and improving skin tone and texture.
Moringa Oil
O&3’s Moringa Oil is also known as a “miracle oil,” moringa oil is packed with antioxidants, vitamins A and C, and essential fatty acids. It moisturises and rejuvenates the skin, helps reduce the appearance of fine lines and wrinkles, and protects against environmental damage. Moringa oil also has anti-inflammatory properties, making it suitable for sensitive or acne-prone skin.
Kalahari Melon Seed Oil
O&3’s Kalahari Melon Seed Oil is highly moisturizing and helps balance the skin’s natural oil production, making it suitable for all skin types, including oily and combination skin. It contains omega-6 fatty acids, which nourish and protect the skin, improve elasticity, and promote a healthy complexion.
Camellia Seed Oil
O&3’s Camellia Seed Oil is a lightweight and non-greasy oil that is easily absorbed by the skin. It is rich in antioxidants and vitamins A, B, D, and E, which protect the skin from free radicals and promote a youthful appearance. Camellia seed oil also helps moisturise and soften the skin, improve elasticity, and reduce the appearance of fine lines and wrinkles.
Guava Seed Oil
O&3’s Guava Seed Oil is abundant in vitamins A, C, and E, which provide antioxidant protection to the skin. It moisturises and nourishes the skin, promotes collagen synthesis, and helps reduce the signs of aging. Guava seed oil also has anti-inflammatory properties, making it beneficial for soothing irritated or sensitive skin.
Which brands are doing inclusive beauty well?
As societal attitudes shift towards inclusivity and breaking down gender norms, consumers are seeking skincare options that are suitable for everyone, regardless of their gender identity.
Some brands that prioritise inclusivity and cater to a wide range of gender identities include:
Non Gender Specific is a skincare brand that promotes inclusivity through their commitment to gender neutrality. They embrace the diversity of all genders and their products are designed to be effective for everyone, regardless of gender identity.
Krave Beauty
Krave Beauty encourage everyone to love their skin and advocate for skincare inclusivity through focussing on simple, inclusive skincare routines. They promote a gender-neutral approach to skincare and provide educational resources for all skin types and identities.
Loved01 is John Legend’s brand, which was formulated for melanin-rich skin. It is an affordable collection (everything is under $20) and all the plant-based oils contain sea buckthorn oil, vitamin C and rosehip oil.
O&3’s thoughts…
Consumers hold immense power to shape industries through purchasing choices. During Pride Month, let us celebrate diverse identities and embrace the transformative power of people. As consumers express themselves through product choices and choose self-care in many forms, let’s remember that their collective journey towards authenticity could be done with sustainability interwoven, and by embracing both, we contribute to a brighter, more inclusive future for all. Happy Pride Month!
Why O&3?
As marketing leaders in zero-waste natural ingredients, quick lead times of only 3-5 days, O&3 could be your one-stop shop for inclusive skincare ingredients. You can rely on our commitment to quality, sustainability, and ethical sourcing, allowing you to create inclusive skincare products that meet the diverse needs of all individuals.
O&3’s commitment to sustainability and ethical sourcing aligns with the values of inclusivity, ensuring that your skincare line is environmentally responsible.
For more information about how having O&3 as your supplier would give you access to premium ingredients that support your company’s mission, head over to our website, Instagram, Facebook or LinkedIn.
Please note that the views/opinions expressed in this blog are solely our own. It is the responsibility of our clients to conduct the necessary testing to substantiate any claims and ensure compliance with industry standards for every ingredient. We will not accept any liability for claims made based on our content.