HomeAll articlesEmbracing the Rise of Marula Oil: Market to Reach $31.2M by 2027
Embracing the Rise of Marula Oil: Market to Reach $31.2M by 2027
Eco-conscious consumers are drawn to Marula Oil‘s ethical sourcing and its positive impact on South African communities. The industry supports fair trade practices and empowers local women through sustainable harvesting and production processes.
Marula Oil, deeply rooted in South African heritage, especially within Zulu culture, has a storied history spanning centuries.
Derived from the kernels of the sacred marula tree, indigenous to regions such as South Africa and Zambia, this oil holds cultural significance, and is known as the “marriage tree” due to its association with weddings, fertility and other spiritual ceremonies in Zulu traditions.
Beyond its cultural ties, Marula Oil has been a staple in skincare and haircare rituals for Zulu women, known for its nourishing properties and rich nutrient content. Traditionally used to shield skin from the African sun and maintain healthy hair.
In more recent years, the global beauty industry has embraced Marula Oil for its lightweight texture, rapid absorption, and rejuvenating effects, bringing economic opportunities to South African communities. So, join us today as we explore the heritage, traditions, and beauty benefits encapsulated in the golden elixir of Marula Oil.
Why is Marula Oil becoming so popular?
With a rising focus on sustainable and ethical sourcing practices, the eco-friendly production of Marula Oil resonates with consumers who are increasingly conscious of the environmental and social impact of their choices. A-listers, such as Naomi Campbell and Lupita Nyong’o have openly embraced Marula Oil, adding fuel to its popularity fire, with #MarulaOil boasting over 1 billion views on TikTok, and countless glowing testimonials on Instagram and YouTube, cementing its status as a must-try beauty ingredient.
What are the benefits of Marula Oil for the skin?
Marula Oil boasts a myriad of benefits for the skin, including:
Hydration and Moisture
Marula Oil is lightweight and absorbs quickly, providing deep hydration and nourishment without feeling greasy, making it ideal for dry, aging, or cracked skin.
Anti-Ageing
The oil’s antioxidants fight free radicals that damage skin cells, potentially reducing wrinkles, fine lines, and age spots.
Acne and Inflammation
Anti-inflammatory properties soothe irritation and redness, making it suitable for acne-prone skin.
Massage
The oil’s silky texture makes it a luxurious massage oil, aiding relaxation and muscle recovery.
Sunburn Relief
Soothes irritation and promotes healing after sunburn.
What are the benefits of Marula Oil for the hair?
Marula Oil holds a range of benefits for the hair, including:
Strength and Shine
Nourishes hair strands from root to tip, adding strength and shine while preventing breakage and frizz.
Hydration and Moisture
Tames dryness and keeps hair looking and feeling soft, supple, and manageable.
Split Ends and Frizz
Great for split ends and controls frizz for smoother, more manageable hair.
What are the benefits of Marula Oil for the nails?
A couple of benefits that Marula Oil possesses for the nails and cuticles include:
Strength and Growth
Promotes stronger, healthier nails and may even encourage faster growth.
Hydration and Cuticle Care
Moisturises nails and surrounding cuticles, preventing dryness and cracks.
“The global Marula Oil market is expected to reach USD 31.2 million by 2027, growing at a CAGR of 11.4% from 2022 to 2027. (MarketsandMarkets, 2023)”
What products can Marula Oil be incorporated into?
Face Moisturiser
Marula Oil can be added to facial moisturiser products to provide deep hydration and improve skin elasticity. Its lightweight nature makes it suitable for various skin types.
Body Lotion and Cream
Incorporating Marula Oil into body lotions and creams helps in maintaining skin moisture, preventing dryness, and promoting a soft and smooth skin texture.
Serum
Marula Oil is an excellent addition to facial serums, delivering nourishing properties that can benefit the skin, including antioxidant protection and anti-aging effects.
Hair Conditioner
Marula Oil can be added to hair conditioner formulations to help nourish and hydrate hair, leaving it soft, shiny, and more manageable. It can also aid in taming frizz.
Shampoo
Adding Marula Oil to shampoo formulations can provide extra hydration to the scalp and hair strands and may also contribute to maintaining a healthy scalp, preventing dryness
Leave-In Hair Treatment
Marula Oil is suitable for leave-in hair treatments, such as hair oils or serums, to add shine, reduce frizz, and protect the hair from environmental damage.
Cleansing Oil
Marula Oil can be included in oil-based cleansers for the face, helping to dissolve makeup and impurities while leaving the skin nourished and moisturised.
Massage Oil
Due to its lightweight and moisturising properties, Marula Oil is suitable for massage oils, providing a smooth glide and skin-nourishing benefits during massages.
Lip Balm
Marula Oil can be incorporated into lip balms to soothe and moisturise dry lips.
Anti-Aging Cream
Marula Oil’s antioxidant content makes it a great ingredient in anti-aging creams, helping to reduce the appearance of fine lines and wrinkles.
Great for sensitive, dry and combination skin, Facetheory offer a Cold-pressed 100% Organic Marula Oil and a Lipade Q10 Booster Serum, with Marula as one of the main ingredients. The company pride themselves on creating effective, yet affordable, vegan, and cruelty-free skincare.
For skin and hair application, The Ordinary offer an 100% Cold-pressed Virgin Marula Oil to promote skin radiance and target dry hair. With an aim to raise pricing and communication integrity in skincare, The Ordinary provide a range of effective, affordable skincare solutions that help people build routines suited to their personal skin goals.
The global Marula Oil market is expected to reach USD 31.2 million by 2027, growing at a CAGR of 11.4% from 2022 to 2027. (MarketsandMarkets, 2023)
O&3 Thoughts…
Marula Oil, with its rich historical background is experiencing a resurgence in popularity in the modern world. Renowned for its abundance of vitamins, antioxidants, and essential fatty acids, Marula Oil is increasingly recognised as a valuable ingredient in cosmetic formulations. Its versatility and compatibility with various oils opens up endless possibilities for crafting exceptional cosmetic products. The oil’s diverse benefits contribute to its growing appeal in the beauty industry, making it a promising choice for consumers seeking natural and effective skincare solutions.
Why O&3?
At O&3, we are aware how environmental concerns are impacting customer demands, competitor activities, legal requirements, employee markets and product sourcing.
As marketing leaders in zero-waste products and quick lead times of only 3-5 days, we are your one-stop shop for natural ingredients and you can rely on our commitment to quality, sustainability, and ethical sourcing.
Contact our team of oil experts who are always happy to help. Simply email hello@oand3.com or call us on 01765 522 120 and talk all things oil with us.
For more information about having O&3 as your supplier, giving you access to premium ingredients that support your company’s mission, head over to our website, Instagram, Facebook or LinkedIn.
Please note that the views/opinions expressed in this blog are solely our own. It is the responsibility of our clients to conduct the necessary testing to substantiate any claims and ensure compliance with industry standards for every ingredient. We will not accept any liability for claims made based on our content.
This year, the industry was shaped by evolving consumer demands, increasing transparency, and deeper commitments to environmental and social responsibility.
