Wellness in Beauty and Personal Care Trends Report 2025

In 2025, beauty and personal care are being redefined. Consumers aren’t just searching for products – they’re looking for connection, purpose, and values that align with their own.

Sustainability, inclusivity, and wellness are now the standard, with beauty and personal care focusing on inner well-being and longevity.

Download our full report now to explore the top natural wellness trends shaping beauty and personal care this year.

In the report…

Last year saw the rise of trends like nutricosmetics, Ayurvedic beauty, and microbiome-focused skincare, blending nature, science, and wellness. In 2025, these trends are evolving, joined by exciting developments like exosome technology, sensescaping, and advanced scalp care. Here’s a sneak peek at some of what our report uncovers…

Microbiomes Redefining Gut and Skin Health

Probiotics, prebiotics, and natural oils like flaxseed and evening primrose are revolutionising the gut-skin connection.

Sensescape

Scents, textures, and sounds are transforming beauty rituals into moments of mindful self-care.

Scalp Biotics

The ‘skinification’ of hair care evolves, focusing on the scalp microbiome to support hair growth and strength.

Exosomes for skin

A breakthrough in skincare, offering science-backed solutions for anti-ageing and healing.

Sustainable Wellness Routines

How eco-conscious, intentional habits are helping consumers find balance and longevity in a fast-paced world.

Whether you’re a brand owner, formulator, or trend enthusiast, this report offers invaluable insights into the future of beauty and wellness, so don’t wait – download the full report today to stay ahead of the curve and uncover the innovations driving the natural beauty and personal care movement in 2025!